Residential Interior Design
The Showroom House
The Showroom House explores the relationship between material, light and atmosphere. Drawing on Italian interiors and California modernism, the design brings sculptural shapes into a calm, intimate setting.
Wood, natural stone and glass were chosen for the way they respond to light and invite touch. Vintage finds, contemporary furniture and bespoke pieces come together through shared proportions, textures and tones rather than a single era or style.
A cinematic sensibility informs the attention to sightlines, composition and lighting. Each room has its own mood, with moments of contrast balanced by warmth and simplicity.
Photography: Martina Della Libera
Press
AD Germany
„Disco auf dem Lande“
The Showroom House in Architectural Digest Germany, Best of Germany 2026.
„Ein Haus, drei Welten“: The Showroom House on AD Germany online.
The AD Germany post on Instagram follows on 15 October 2026.
Print Feature, Architectural Digest Germany. Photographed from the magazine.
About

what a framework is an interior design studio founded by Isabella Soric.
Her approach brings together sculptural forms, expressive materials and exceptional craftsmanship, with a particular sensitivity to light and atmosphere. Drawing on her background in film and television, Isabella brings a cinematic eye and a sense of theatre to interiors, balancing bold gestures with restraint to create spaces that feel personal, immersive and full of character.
Contact
Get in touch
For interior requests, design projects & collaborations
Or write to info@whataframework.com